Superdry’s Jackets Worth Exploring 3D billboard campaign

Superdry, a fashion brand known for its fusion of British design and Japanese-inspired graphics, is breaking new ground in the advertising industry with the introduction of a 3D billboard campaign in Australia.

This revolutionary advertising channel will go live this week and run for two months, captivating audiences and showcasing Superdry’s ‘Jackets Worth Exploring’ campaign.

The innovative 3D billboard is set to redefine the way brands communicate with their audience, offering an immersing and highly engaging experience. By leveraging cutting-edge technology, Superdry aims to captivate the attention of passersby and leave a lasting impression.

Superdry’s ‘Jackets Worth Exploring’ campaign focuses on the brand’s iconic jacket collection, highlighting the unique designs, quality and versatility for various outdoor adventures. The 3D billboard provides an ideal canvas to showcase the brand’s captivating visuals and bring the jackets to life in a way that traditional billboards cannot.

Superdry AUS/NZ GM, Alastair Davies, said the team are thrilled to be the first fashion brand in Australia to leverage the power of a 3D billboard.

“At Superdry, we are always pushing boundaries and seeking innovative ways to connect with our customers. This unique advertising channel allows us to create an unforgettable experience, emphasising the excitement and exploration that our jackets inspire,” he said.

The development and execution of this pioneering advertising campaign, which echoes similar campaigns by other fashion giants in Hong Kong, New York and Tokyo, was made possible through collaboration between Superdry and CLMG agency.

With their extensive expertise in marketing and advertising, CLMG helped Superdry realise its vision and create a memorable campaign that will resonate with the Australian audience.

CRO and co-founder of CLMG, Misha Vaxman, said he was proud to be working with Superdry to bring mainstream fashion advertising into the 21st century.

“With our substantial investment in this field, the integration of 3D technology into the conventional advertising domain presents brands with a groundbreaking and unparalleled opportunity to engage a vast audience”.

The six-story, 3D billboard campaign will be strategically positioned across both Bourke and Lonsdale streets in Melbourne’s CBD.

Source:  https://www.adnews.com.au/news/superdry-s-3d-billboard-campaign