The Most Surprising Outdoor Advertising Statistics and Trends in 2023

71% of consumers often look at the messages on out-of-home advertisements.
This statistic is a testament to the power of outdoor advertising, demonstrating that it is an effective way to reach consumers. It shows that out-of-home advertisements are capable of capturing the attention of the majority of consumers, making them an invaluable tool for businesses looking to spread their message.

34% of consumers reported having purchased due to an outdoor ad’s influence.
This statistic is a testament to the power of outdoor advertising, demonstrating that it can be an effective tool for driving sales. It shows that outdoor ads can be a great way to reach potential customers and influence their purchasing decisions. This statistic is an important reminder that outdoor advertising should not be overlooked when it comes to marketing strategies.

28% of consumers engaged in some form of online search in response to an outdoor ad.
This statistic is a testament to the power of outdoor advertising; it shows that even in the digital age, outdoor ads can still be effective in driving consumers to search online. It demonstrates that outdoor advertising can be a powerful tool for businesses to reach their target audience and drive engagement.
Outdoor advertising increases consumer conversion by 14% when combined with a mobile or online campaign.

This statistic is a powerful testament to the effectiveness of outdoor advertising when combined with a mobile or online campaign. It demonstrates that outdoor advertising can be a powerful tool for businesses looking to increase their consumer conversion rate.

Source: https://blog.gitnux.com/outdoor-advertising-statistics/