VGI x GMM Music Collaborate to Elevate Brand Engagement Through “VGI Sky Vibes Music” Mini Concert

“Harnessing the power of O2O media, music marketing, and on-ground activation, this campaign seamlessly bridges offline and online channels to create a tangible brand experience.”

This exclusive music event not only adds vibrancy to the daily commute of BTS SkyTrain passengers and Sathorn district residents but also serves as a strategic marketing initiative that maximizes visibility, engagement, and impact across multiple touchpoints:

• OOH Media: BTS station and in-train advertisements that provide brands with unparalleled exposure, reaching millions of daily commuters.

• Digital & Social Media: Amplifying online conversations by crafting engaging content that resonates with audiences across social platforms.

• On-Ground Activation: Immersive on-site activities that foster real-time interaction between brands and their target audience.

Campaign Highlights & Key Results

• Total Reach (Offline + Online): 115.8M+
• BTS Advertising Reach: 75M+
• Social Media Engagement: 1.7M+
• Positive Sentiment: 100%

Top Performing Artists & Fan Engagement:

• MEYOU: Achieved the highest reach at 1.7M
• ICE SARUNYU: Engagement peaked at 950K
• Only Monday: Garnered the highest in-person fan attendance, with 300+ on-site registrations

Brand & Partner Impact

Seven renowned brands—UOB, Garnier, YumYum, Webull, STARLUX, Soundcore by Anker, and Brother—leveraged this campaign to drive brand awareness and consumer engagement through:

• High-Visibility VGI Advertising: Leveraging BTS SkyTrain’s extensive reach to embed brands into daily consumer journeys.
• Digital Amplification: Extending online reach and fostering brand conversations through impactful social media strategies.
• On-Ground Experience: Engaging booth activities that strengthened consumer-brand connections at the event.

VGI is more than just an advertising platform—we are committed to delivering seamless marketing solutions that generate real impact. The future of marketing campaigns extends beyond traditional advertising; it lies in creating immersive, tangible brand experiences.

#VGI #VGISkyVibes #GMMGRAMMY #GMMMusic #BTSSkyTrain #BrandImpact #BeyondAdvertising #OOHMarketing #DigitalAmplification