24 Feb 2025
Doi Kham Opens Learning Space with “Doi Kham Station” Sky Exhibition
Doi Kham Food Products Co., Ltd., led by Mr. Pipatpong Isarasena Nayuthaya, CEO, Mr. Naphol Meungkiang, Social Affairs Manager, and Ms. Ornuch Rujirawan, Executive Director of Sales at VGI Global Media Public Company Limited, opened a learning space for students and faculty from Suan Dusit University to visit the “Doi Kham Station” exhibition, part of the “Doi Kham 30 Years with Sustainable Development” project, at the BTS Ratchathewi Station.
Mr. Pipatpong emphasized that the “Doi Kham 30 Years with Sustainable Development” exhibition was created to inform students, faculty, and the public about Doi Kham’s history, from its inception to the present. The exhibition also highlights how the company aligns with the 17 Sustainable Development Goals (SDGs) and the 27 royal development principles set forth by His Majesty King Bhumibol Adulyadej. The use of public communication space at the BTS Ratchathewi Station is aimed at increasing brand awareness among commuters, as the station is frequented by a large number of passengers, offering an optimal target audience reach.
The exhibition marks 30 years of Doi Kham’s operations, since its company registration, and shares the royal principles set by His Majesty King Bhumibol Adulyadej, the founder of Doi Kham. It also serves to honor His Majesty King Maha Vajiralongkorn, who celebrates his 72nd birthday, reaffirming his commitment to carrying forward the royal initiatives of his father.
The “Doi Kham Station” exhibition features three main zones:
Zone 1 – The Origins of Doi Kham: This zone tells the story of the establishment of the Royal Initiative Food Processing Plants in Fang (Chiang Mai), Mae Chan (Chiang Rai), and Tao Ngoy (Sakonnakhon), along with the company’s development and progress over time.
Zone 2 – “Peel, Wash, Store”: This zone highlights the company’s environmental activities.
Zone 3 – Sustainable Development Goals (SDGs): This area showcases Doi Kham’s continuous efforts to meet the SDGs and integrate the royal principles of development over the past 30 years.
The “Doi Kham 30 Years with Sustainable Development – Doi Kham Station” exhibition will be open for one year at BTS Ratchathewi Station. It is free for groups of students and faculty from February 1 to August 31, 2025. To visit, groups must contact the company’s corporate communications department 30 days in advance.