Thailand’s First ‘Skytrain Music Fest’ Delivers an Unprecedented Concert Experience on BTS Trains

The recent year-end and New Year festivities saw an explosion of live concerts across Thailand—whether in the city, on mountaintops, or by the beach. But have you ever experienced a concert on a SkyTrain?

For the first time in Thailand and across Asia, ‘SkyTrain Music Fest’ transformed Bangkok’s BTS SkyTrain into a moving concert venue, for captivating music lovers on November 23–24, 2024.

Revolutionizing the Concert Scene: Music & Fan Meet Combined

Music festivals typically feature artists performing on grand stages with dazzling lights and high-energy crowds. However, SkyTrain Music Fest broke the mould by merging a concert experience with an intimate fan meet, allowing fans to be up close with their favourite artists in a way never seen before.

The festival featured top-tier Thai artists, including 4EVE, ATLAS, BOWKYLION, INK WARUNTORN, JEFF SATUR, NONT TANONT, and THE TOYS, delivering seven electrifying performances across seven BTS Train rides. This one-of-a-kind experience not only redefined concert norms but also reinvigorated Thailand’s saturated live music scene with fresh excitement.

Strategic Collaboration: 8 Leading Partners Bring the Vision to Life

The success of SkyTrain Music Fest was made possible through a powerful collaboration of eight industry-leading partners, combining expertise in marketing and music to leverage Music Marketing in an innovative space:

• VGI Public Company Limited
• Good Things Happen Co., Ltd.
• Zaap World Entertainment Co., Ltd.
• XOXO Entertainment
• LOVEiS Entertainment
• Warner Music Thailand
• Boxx Music
• What The Duck

The event generated massive buzz on social media, with the hashtag #SkyTrainMusicFest trending on X Thailand and surpassing 120,000 mentions. The overwhelming response wasn’t just due to the novelty of the venue but also the immersive musical experience of riding the train while enjoying live performances.