GroupM FOCAL 2024 with the concept of “Ignite The Marketing Frontier” helps marketers navigate crises through savvy strategies

At GroupM FOCAL 2024, under the theme “Ignite The Marketing Frontier,” marketers can navigate crises through savvy strategies. In this event, Ms. Kredrada Benjaarthornsirikul, Business Development Director of VGI, shares insights into marketing in the power of data to drive efficient KPIs for advertising campaigns.

Effective data must be accurate and scalable.

Comprehensive data is blended to analyze both behavioral insights and transactional data, allowing precise targeting of the intended audience.

Using data to develop campaigns that meet KPIs for advertising campaigns at every stage, from creating awareness, consideration, to ultimately driving purchasing decisions.