VGI Wins Thailand’s Top Corporate Brand Hall of Fame 2023 Award, Solidifying its Position as the Top Media Organization with the Highest Brand Value for the 5th Consecutive Year at the ASEAN and Thailand’s Top Corporate Brands 2023 Event

VGI PLC or VGI, the leader of Offline-to-Online (“O2O”) Solutions across multiple platforms, led by Mr. Marut Arthakaivalvatee, Vice Chairman of the Board of Directors of VGI, was honored with the prestigious Thailand’s Top Corporate Brand Hall of Fame 2023 Award for achieving the highest corporate brand value in the media category for five consecutive years. The award was presented at the ASEAN and Thailand’s Top Corporate Brands 2023 event, a collaboration between the Master’s in Marketing and Branding Programme (MBM) under the Faculty of Commerce and Accountancy at Chulalongkorn Business School, the Stock Exchange of Thailand, and the Manager Media Group. This esteemed event marks the 14th year of publication of the research on corporate brand valuation, led by Prof. Dr. Bundhit Eua-arporn, President of Chulalongkorn University, who did the honor of presenting the award.

Commenting on this achievement, Mr. Marut Arthakaivalvatee, Vice Chairman of VGI’s Board of Directors, said, “We are immensely proud and honored to receive the Thailand’s Top Corporate Brand Hall of Fame Award, securing our top position in brand value for the fifth time in a row. This acknowledgement underscores VGI’s success as a leader in future solutions and our commitment to continuously improve our strategy and capacity to overcome challenges and consistently deliver robust results. Moreover, the accolade attests to our commitment to sustainable business practices, prioritising all stakeholders, the society and environment, thereby playing a part in contributing toward driving a sustainable society for the country.”

The assessment of corporate brand value was conducted through the CBS Valuation (Corporate Brand Success Valuation) tool, developed by Prof. Dr. Guntalee Ruenrom and Dr. Ake Pattaratanakun of Chulalongkorn University. This tool plays an instrumental role in measuring the value and ranking of corporate brands in ASEAN and Thailand. It aims to enhance the systematic evaluation of corporate brand value in monetary terms while emphasising the importance of developing a corporate brand for sustainability. Ultimately, the tool endeavours to foster confidence among stakeholders and contribute to the potential growth of organisations, leading to future positive impact on the country’s economic system.