VGI Took Home Most Innovative (O2O) Marketing Campaigns & Solutions from the Global Economics Awards 2022, Nailing its Position as the Leader of Future Solutions

VGI PLC, the top Offline-to-Online (“O2O”) Solutions provider across multiple platforms, nailed its position as the leader of future solutions with Most Innovative (O2O) Marketing Campaigns & Solutions Award from the internationally recognised Global Economics Awards 2022, organized by the Global Economics, the UK’s leading financial online and print news magazines. This award attests to VGI’s innovative solutions and unique marketing strategy, which brings the offline and online worlds together through a comprehensive ecosystem encompassing Advertising, Payment and Distribution platforms, creating new synergies to provide 360 solutions for customers in the advertising and marketing market.

Commenting on this award, Ms. Chitkasem Moo-Ming, VGI’s Chief Financial Officer, said, “We are very proud to receive this global recognition, a testament to VGI’s success as a leader of innovation in the industry with our outstanding ecosystem. This award will certainly drive us to continue developing innovative products and solutions for our customers. Recently, we have, in fact, launched a new product – “O2O Office Focused” – targeting office workers through our latest VGI POI-Targeting technology, combining the power of online and offline marketing technology with VGI Big Data to enhance our capability to reach our online targets with 16 times more precision and the wider public through our offline media network.”

“Moreover, at the start of 2023, VGI will officially launch our Digital OOH Programmatic technology, which was piloted through “The Safety Station” campaign in collaboration with Whoscall and Sour Bangkok to raise awareness about scammers. The campaign adopted customization techniques to curate BTS trained announcements with unique messages directed at different target audiences according to the time of day and station, effectively creating massive Awareness and Engagement. This is a perfect example of our innovative solutions that have been well-received by consumers and widely commended. Moving forward, with this latest award, we are confident we will be able to step up as a leader of innovative solutions in the global stage,” the Chief Financial Officer added.