VGI Unwraps New Strategy to Enhance Efficiency and Expand Target’s Reach through O2O Marketing Solutions at “V Experience” Event

VGI PLC, the leader of Offline to Online (“O2O”) marketing solutions across multiple platforms, presented its overall business performance along with the latest in-depth behavioral data of BTS passengers with Thailand’s leading media and creative agencies at “V Experience” event. The occasion aims to offer ideas to help agencies and brands plan and execute more efficient and effective advertising campaigns to reach their target audiences, as well as offer cutting-edge marketing solutions through VGI’s robust ecosystem.

Mr. Nelson Leung, CEO of VGI, said, “As the leader in O2O marketing solutions, VGI is committed to delivering our mission to seamlessly connect the offline and online worlds. Presently, our Out-of-Home media network has expanded throughout Thailand; while we are also able to reach and engage our middle- to high-income audience through our advertising media on the BTS Skytrain. Through continuous development and innovative technologies, we have been constantly creating new experience and engagement for consumers. As for the online world, the extensive consumer database under the Rabbit Group has also enabled us to offer up-to-date marketing solutions for brands and advertisers to communicate more effectively with their target groups.”

Four main topics were presented at the “V Experience” event. Kicking off with Mr. Dirk-Jan Herman Arts, Business Development Director, MIX Business, BTSG PCL , and Mr. Krittin Kulsri, Senior Business Development Manager, VGI Digital Lab, the first presentation topic was Capitalising on Data Profiles and Segmentation. The session presented updated information on BTS passengers – VGI’s main advertising target – which has grown significantly, and is likely to exceed pre-COVID 19 levels, after lockdown measures were lifted. Findings from a joint research with Nielsen were also presented revealing interesting insights about middle to high income consumers, for instance, that they are willing to buy products and services they think are for the better, are more likely to subscribe for a membership to watch on-demand videos, and are more likely to have pets. These are useful insights to help brands and agencies better strategise and develop their marketing communication campaigns together with VGI.

The second presentation, Transforming Creativity, presented successful case studies of captivating and memorable social media ads, shedding light on creative strategies for building fruitful and impactful OOH campaigns. Examples include “Whoscall,” Scammer Line, which has created Impact Engagement through customise content, presented by Mr. Napas Warasestasak, Innovation and Social Media Director of Sour Bangkok Co., Ltd., and a Netflix campaign which applied Immersive Experience to create Media Impact by Ms. Viratee Tricharoendej , Business Director Wavemaker Thailand, followed by a presentation on VGI’s OOH solutions by Ms. Sirinthip Suthipraphanurux, Strategic and Planning Director of VGI PLC, and a presentation titled Creative Inspiration, showcasing creative Transit media campaigns as part of OOH solutions to create impact and stimulating experiences for consumers by Mr. Nattawut Sittiwaraphan, Co-Founder and Creative Director of YOUNGSTER BKK.

The highlight of the event, VGI’s latest product – the Remembering COGs – was presented by Ms. Kredrada Benjaathonsirikul, Business Development Director, and Ms. Namaporn Sontisaard. Head of Data Strategic Planning of VGI Digital Lab. This product combines OOH technology and various media, such as Digital OOH Programmatic and O2O Office Focused, along with digital marketing solutions in one place to assist brands in designing precise and measurable marketing experience to generate better response.

The final presentation, Thriving Results for VGI’s Partners, showcased strategies and success cases from Transit OOH campaigns that are able to deliver Impact Awareness, Trust, and Engagement leading to Conversion, a poignant matter for brands and VGI alike. The presenters include Ms. Nitivadee Subpoonpech, Head of Consumer Product Communication Unit, Advanced Info Services Public Company Limited, Ms. Watcharaporn Chareondhamavach, Digital marketing & Business development Director, Phyathai Hospital Group and Paolo Hospital Group, and Mr. Korn Chinsawananon, Managing Director of Rabbit Life Insurance PCL, all sharing positive responses received from using VGI media as part of their marketing strategies.

The event was finally summed up by Ms. Oranuch Rujirawan, Chief Sales Officer, VGI PLC, who reiterated the effectiveness of VGI’s O2O solutions in creating Awareness, Engagement and Conversion as well as ROI, which is at the epitome of any brand’s marketing campaign.