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VGI Digital Lab is a digital marketing product and agency services. We help you find, connect with, and convert your most valuable customers.

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Enhance your ROAS,

using our proprietary transactional data

Digital ServicesData Targeting ProductChina Online Solutions

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DATA – DRIVEN  PERFORMANCE

Agency Services

DATA
TARGETING

MEDIA
PLANNING

ARTWORK
ADAPTATION

OPTIMIZATION
& REPORTING

DATA NETWORK

CORE COMPETENCY

DEMOGRAPHIC

Income
Location
Purchasing Power
(low, mid, high)

OWNERSHIP

Vehicle Type
– Automobile
– Motorbike
– Truck
SME Owner

INTENTION

Financial
– Credit Card
– Loan
– Insurance
– Fund Investment

BEHAVIOUR

Categories of Purchase
– Mom & Kids
– Beauty
– Food & Beverage
– Fashion
– Logistics
– Electronic devices
Transportation Behaviour
– BTS
– Boat
– Bus

CHINA SOLUTIONS

VGI and iClick Interactive come together to form a strategic joint venture, “V-Click Technology”
…to unlock the broad opportunities of lucrative market of China traveler’s market

CORE COMPETENCY

DATA
 

Gain valuable insights and drive business results with our powerful big data solutions, reaching 930+ Mn China Internet User

PREMIUM PLACEMENT
 

Grasp online audience in the right moment online with our trustworthy media partner across multifaceted platforms

PROVEN PERFORMANCE
 

Better reach brand’s business results with our data-driven targeting solutions and reliable media platform

BRAND EXPERIENCE

Beauty

VGI AUDIENCE

  • Mid-High Income (BTS Riders)
  • Beauty Product Transaction
  • Cosmetic Transaction
  • Chinese Tourist

TOP PERFORMANCES

From market entrant to 3rd rank within 3 months

20% Coupon Conversion
(5% on Normal audience)

11% Complete registration rate
(2% on geofencing, 3% on lookalike)

  • VGI Data Performance shown is the top representative performance from our clients.
  • Past performance is not guarantee of any future campaign performance

Food
& Beverages

VGI AUDIENCE

  • F&B lovers
  • Beverage lovers
  • Quick Service Restaurant Purchasers
  • Family Oriented Transaction (BTS Riders)

TOP PERFORMANCES

6% total Offline sales uplift
(9% at store near BTS)

38% Cheaper Cost per Purchases
(compared industry benchmark)

  • VGI Data Performance shown is the top representative performance from our clients.
  • Past performance is not guarantee of any future campaign performance

E-Commerce

VGI AUDIENCE

  • Online Shopping Transaction
  • Deal Lover Transaction
  • Rabbit Members
  • Deal Lovers
  • Mom&Baby Product Purchasers

TOP PERFORMANCES

7% Ad Recall Lift
(3% from FB interest)

46% email open rate

2,200% ROAS

8% Add-to-cart Conversion
(1% on FB Baby Interest)

  • VGI Data Performance shown is the top representative performance from our clients.
  • Past performance is not guarantee of any future campaign performance

Automobile

VGI AUDIENCE

  • BTS Riders
  • Car Owners
  • Credit Card Owners

TOP PERFORMANCES

20-60%
cheaper registration cost

(compared to car interest)

  • VGI Data Performance shown is the top representative performance from our clients.
  • Past performance is not guarantee of any future campaign performance

Travel

VGI AUDIENCE

  • Mid-High Income
  • Travel Insurance Transaction
  • Chinese Tourist 

TOP PERFORMANCES

50-220% Online Sales Increase
(YoY comparison)

  • VGI Data Performance shown is the top representative performance from our clients.
  • Past performance is not guarantee of any future campaign performance
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